Great technology still has to choose its market. SunArx helps founders, small businesses and large technology companies decide where to invest, secure funding and contracts, and get to market, with the method the primes use, sized to your budget and delivered where you need it.
Strategic expertise, tailored to your needs and budget.
Comprehensive strategy, commercialization, funding, and business development engagements.
Pathway 2Focused expertise for specific decisions, opportunities, and business challenges.
Pathway 3Self-guided planning, analytical, and educational resources.
In development
Launch systems, satellites, hypersonics, test infrastructure and the space economy.
DoW, Army, MDA and NASA markets; OTAs, SBIR/STTR, consortia and prime supply chains.
Energy technology and critical minerals markets, from resource to manufactured component, and the supply chains that depend on them.
Every engagement starts with three questions: what problem are you solving, who are you solving it for, and will they pay for the solution? The answers drive everything else.
A technology looking for a problem to solve is the hardest starting point there is. Without the right tools to create visibility, a company guesses at applications and puts money into the wrong ones. SunArx brings the tools, the method and the market knowledge to make that decision an informed one.
Market sizing grounded in what is actually serviceable, competitive landscape analysis, a portfolio decision model that ranks your product and market options on a single heat map, and a funding strategy that matches each option to the capital that fits it.
Taking a technology from capability to application: comparing candidate uses, defining the minimum viable product, and sequencing the risk so investors and customers can say yes.
From registration to award. We know the vehicles beyond SAM.gov and how to position a small company for them: SBIR/STTR, OTAs, consortia, prize competitions and prime subcontracts.
The whole value chain, from raw material sourcing and processing through tiered manufacturing, supplier qualification, procurement, assembly and final integration. Built on a Boeing-scale view of supply chain economics and hands-on experience running an aerospace and defense manufacturer.
Supply chain strategy lives in procurement, inbound logistics and operations; commercialization and government contracting in marketing, sales and technology development; portfolio decision analysis decides where margin is actually created. Source: Michael E. Porter, Competitive Advantage (Free Press, 1985), ch. 2. Diagram redrawn.
Strategy, market development and government contracting support for a hypersonic launch technology company. More than four government contract awards to date.
MegaTech MetalsBusiness development, government-market strategy and partner development for a heavy rare earth project moving toward first production.
Business plan, social media marketing plan and revenue plan for a theatre and dance company: the same portfolio and market method, applied to a small creative business and packaged so the owner can run it week to week.
A practical framework that connects OEM requirements, financing, sourcing and supplier qualification across multiple tiers, so purchasing power and demand visibility reach the lower-tier manufacturers that actually do the work.
Separate from our consulting work, SunArx is building workbooks and short courses so owners can do their own strategy, market and funding analysis. Sign up and you get tips, tricks and best practices from decades of strategy work, plus a few free tools to start applying them. A subscription with the full worksheet and workbook library follows, and sign-ups hear about it first.
Practical tools for building and growing a business. A library of planning, strategy and decision-support resources for entrepreneurs, startups and established companies, drawing on real-world experience and established management practice.
Planned subject areas start with a small business startup marketing plan and run through business planning, strategy, and government contracting.
Formats will fit each subject: worksheets, workbooks, interactive tools, short videos and templates. Resources are introduced progressively, with subscription access planned for the full library.
Most small technology companies never get the strategy tools the primes use. Each issue of The Portfolio Brief takes one of them, with a worksheet you can finish in an afternoon, and shows you how to apply it to your own business.
The same method runs through all three. Start where you are and move up or down as the business changes.
For the owner who would rather learn the tool than hire it out. A worksheet with every issue, workbooks that build into your own strategy binder, and the tips and tricks we have learned applying them inside large and small companies.
Sign-up free · subscription and workbooks to followStart with the free tips and tools
You bring the business, we bring the method and the facilitation. Half-day and full-day workshops that leave you with a scored portfolio, a market read and a decision, plus follow-up sessions to keep it current.
Fixed-price workshops · monthly sessions by subscriptionQuoted after a one-hour introduction
For companies that need a strategy and market-development lead without a full-time hire: commercialization planning, government contracting and proposals, investor and partner development, and supply chain strategy.
Retainer or project pricingScoped after a one-hour introduction
SunArx is led by senior executives with depth in the disciplines that decide whether a technology company wins: strategic and portfolio decision analysis, commercialization, risk management, government and investor relations, marketing and communications, and supply chain.
That expertise was built inside a Fortune 50, $100B aerospace OEM, in defense manufacturing leadership, and in hypersonics, space and critical-minerals ventures. It shows up in the work as judgment: which application to back, how to fund it, and what it takes to deliver.
Founder and principal: Anne M. Russell
Tell us what you are trying to decide, win or build. We will come to the call with a first read on your market and the funding paths that fit.